Businesses need to be bold

Lisa Thomas, Global Head of Brand & Managing Director, Virgin Plc

"I find it unacceptable that many businesses still don’t understand the importance of gender equality. There needs to be a fundamental and genuine change in attitude. Employers and broader society need to embrace gender equality because they recognise the benefits it brings - rather than because they feel they have to because women are standing up and saying it must happen.

"Now more than ever, businesses need to be bold in their steps towards embracing diversity and inclusion in the broadest sense.

"At Virgin we believe that the best place to work is one where differences are celebrated and people bring their personalities to work. Our brand is founded on a history of being bold by disrupting markets and pursuing our mission to change business, for good.

"That's why, on International Women's Day, we support the call to #BeBoldForChange."


Featured International Women's day videos

Join the community