IWD sees lettering artist Sirma Krusteva create a brilliant Accelerate Action design

Creatives play an important role in elevating International Women's Day (IWD) through helping amplify awareness raising. Via their creative contributions, audiences worldwide are engaged through collective action to help forge gender equality.

Each year the IWD Lettering Challenge, in association with the global Typism community, calls for creative designs that support an annual IWD focus and showcase the impressive talent of creators.

Here, we shine a spotlight on one such creative, Anna Siviero, and showcase their IWD 2025 Acceleration Action design.

Sirma Krusteva is part of #Typism100, a directory that helps lettering artists attract new clients through showcasing their skills to a wider audience.

Inspire, empower, do what you believe has to be done

For Sirma, a graphic designer and lettering artist based in Switzerland, to Accelerate Action means to "Inspire, empower, do what you believe has to be done."

"I'm grateful I live in a time and place where I can celebrate human beings having equal rights," says Sirma.

Sirma is passionate about letters, patterns, branding, inspired by nature, family, music, all kinds of art and psychology. She enjoys visual arts and design, and finds the greatest joy in creating patterns and lettering. 

She also loves psychology and mental health, and therefore uses a lot of quotes in her lettering designs.

Share your creative talent with the world

Post your creation on your social media feeds using the hashtags #IWD2025 #AccelerateAction #IWDtypism for a chance to be featured through the year.

Together, let's Accelerate Action for gender equality.