Give to Gain campaign design draws on nature to symbolize growth and giving
International Women's Day is a reminder of both the progress made toward gender equality and the work that still lies ahead.
A powerful way to spark change is through creativity used to inspire conversations that lead to action.
By supporting and sharing art that underpins women's perspectives, we can help drive a more equal and inclusive world.
Each year the IWD Lettering Challenge, in association with the global Typism community, calls for creative designs that support an annual IWD focus and showcase the impressive talent of creators.
The challenge aims to raise awareness, showcase talent, and provide visibility for creatives while supporting gender equality.
Here, we shine a spotlight on one creative, Mora Vieytes, and showcase her fabulous IWD 2026 Give to Gain design.
"I'm joining Typism and IWD's lettering challenge again this year. The theme is Give To Gain so I went all in with florals and symbolism. Celebrating support, growth and lifting each other up," says Mora, who used 3Ds Max & Vray Adobe After Effects & Photoshop tools to create her design.
Bringing universes and characters to life
Mora is a 3D artist and creative designer with a focus on lettering and playful, vibrant, character-driven illustration.
Mora is based in Buenos Aires, Argentina but works and collaborates worldwide with brands, studios, and publishers to bring friendly, eye-catching visual universes and characters to life.
"My style combines cute characters, playful lettering and visually tasty environments. My work lives at the intersection of illustration, design, and storytelling, with a strong focus on type, bold color, and whimsy," explains Mora.
"All these elements come together to create fun and colorful compositions. I'm an end-to-end 3D artist, involved in every step of the creative process, from initial concept and art direction to 3D modeling and final render," adds Mora.
Working with different projects and clients
Mora's work covers 3D illustrations and lettering for editorial, packaging, cover art and licensing; 3D concept art for animations, or key visual for campaigns; stylized character design; animated GIF sticker packs or icon sets; branding & logo design with a playful twist; and brand partnerships.
Mora's clients include American Greetings, Microsoft, The Washington Post, The Lily, Los Angeles Times, Nickelodeon, Disney Junior Latin America, Target, Scholastic Magazines, AARP The Girlfriend & Sisters Letter, Hansol Education Korea, Arcor Argentina, Georgalos Argentina, Lucciano's Argentina, Filgo Argentina, amongst others.
Share your creative talent with the world
Get involved with the annual IWD Lettering Challenge by creating your own piece and share your creative spirit with the world.
Post your creation on your social media feeds using the hashtags #IWD2026 #GiveToGain #IWDtypism for a chance to be featured.
Together, let's Give to Gain and help forge gender equality through abundant giving.