Avon promises to help end violence against women and girls

What does it mean to you personally when Avon states that they ‘stand4her’?

Does it mean coaching your child with her science homework; supporting your friend who is experiencing sexual harassment; helping your neighbor cope with the loss of her parents?

It certainly can mean all of these things, and so many more. For many Associates and Representatives of Avon, it often means taking the time to sensitively and passionately support survivors of gender-based violence.

Learning from strong women around the world

When Avon's people are having a rough day – or what they perceive to be a rough day – they try to take a moment to think about some of the strongest women they've met and learned from over the years, all around the world, who’ve endured some of the most horrific acts of senseless violence perpetrated against them, simply because they are…women.

Thulisile Mogale, Avon Representative

Avon - supporting women

Abuse in any form; verbal, mental and financial, physical bruises, assault and rape, is often perpetrated at the hands of someone who professes to love her. Men, too, can and do face abusive situations.

One such inspirational woman is Thulisile Mogale, an Avon Representative from South Africa. Thulisile built a solid Avon business in three years which enabled her to leave a 10-year abusive relationship.

“Sometimes he would call me a fool, because he knew that I was dependent on him,” she says

Today, she is supporting herself and her two children and building her own house with her earnings from Avon.

“Getting my own independence brings out the best in me,” she says.  “Now I can do what makes me happy, any time I want.”

So, when people ask Avon Associates what they stand for, they are proud to share as much as possible about Avon and the Avon Foundation for Women’s commitment to help women – women who have suffered from the anguish of breast cancer, and also women whose lives have been forever been changed by violence.

'Voices Against Violence' training program

In 2019, as part of Avon’s continued commitment to help women and girls live a safe life, free from violence, Avon and the Avon Foundation for Women - in partnership with Vital Voices - launched the ‘Voices Against Violence’ program. This Foundation-funded initiative included three regional convenings: in Manila, Philippines; in Cape Town, South Africa; and in Mar del Plata, Argentina.

Voices Against Violence’ is an international training program to strategize with and support local leaders in their efforts to prevent and respond to gender-based violence. Over the last ten years, Avon's partnership with Vital Voices has in fact taken place on many forms – conferences, mentoring programs, leadership trainings and more. These are hugely important initiatives funded by the Avon Foundation for Women for more than a decade.

Vital Voices has worked across continents asking, listening and learning first-hand from those on the front lines of experiencing, preventing and addressing violence. One of the greatest lessons Avon has learned is the importance of partnership. Vital Voices knows that no one sector alone can adequately confront the breadth and depth of violence.

The commitment to collaborative solutions is why Vital Voices is part of a public-private partnership with Avon and the Department of State that has spanned more than a decade, implementing training and support that has impacted over 2.3 million individuals in over 60 countries.


The importance of coming together to create change

Avon calls for people to come together: foundations, corporates, non-governmental organization providing direct services, the media, police, prosecutors, judges, governments and individuals. We all have a role to play if we want to see real change.

Gender-based violence remains one of the most prevalent epidemics impacting women and girls every single day all around the world. And whilst violence doesn’t discriminate – anyone can be a victim – society and the systems surrounding women can and often do discriminate, which is why Avon wants us all to step up.

Avon and the Avon Foundation for Women have been at the forefront of this work - opening up conversations, equipping millions of Avon Representatives and associates with the resources and tools to recognize gender-based violence in all of its forms; to get help; and to provide funding to emergency shelters which provide critical life-saving support for survivors and their children.

Avon calls you to be part of the solution

So when Avon and the Avon Foundation say they ‘stand4her’ – its plan to build a better world for women, through women – you can be sure that Avon is playing its critical role in society.

And Avon invites you to join them to help support more women around the world. If the company is going to reach more than 100 million women each year, then you, too, can and must be part of the solution.


PARTNER CONTENT: Developed in collaboration to support IWD's Women Empowerment Mission.

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