Avatar-based social network Zepeto engaged its 200 million community to #ChooseToChallenge

 March 02, 2021

ZEPETO, a virtual social platform where users interact, play and create content as 3D avatars, is helping raise awareness about women's equality with the next generation.

By building the #ChooseToChallenge call-to-action into its 3D avatar platform, more than 200 million registered users from around the world can engage in supporting the IWD theme.

This app is particularly popular with Gen Z women in Asia.

New avatar items for International Women's Day

IWD ZEPETO avatar clothing

New items have been released to celebrate International Women's Day and ZEPETO invites its vast community to "wear the IWD #ChooseToChallenge items and feel the power flow through you."

Item baru dirilis untuk merayakan Hari Perempuan Sedunia (8 Maret) 👩🌹Pakailah item ini dan rasakan kekuatan diri Anda! 💪⠀
세계 여성의 날(3/8)을 기념하여 신상 아이템이 출시되었어요👩🌹이 아이템을 착용하면 강하고! 무엇이든 할 수 있는! 슈퍼파워가 몸에 흐른대요💪 여성의 권익 신장을 위한 수많은 발자취를 기리며 아이템을 구경하러 가볼까요?⠀
キュートでパワフル なカジュアル トップスアイテムが新登場!!👚✨#ZEPETO ã¦ã‚™ã—か体験できない'体型カスタマイズ'機能と合わせてTシャツのデザインも色々変えてみよう😆 みんなはどのデザインが好き〜??😍⠀

Attracting Gen Z users from around the world

IWD ZEPETO avatars

#GIRLPOWER as a concept is already very popular with its massive online community, having already seen 11,000+ related posts.

ZEPETO, whose leading platform is developed by Naver Z Corporation in South Korea, offers a 3D world where users can play games and there is even a virtual boutique created with Gucci and Christian Louboutin. ZEPETO has also partnered with iconic brands like Disney, Nike, Blackpink and Universal Pictures, along with further global leading brands and IPs, to create virtual avatar content.

Since its launch in 2018, ZEPETO has attracted more than 200 million Gen Z users from around the world who have spent millions of hours in this stylish metaverse. With thousands of unique user-created items and virtual spaces being uploaded every day, ZEPETO is a vibrant community of self-expression for Gen Zs from around the world.

Within the company itself, there are talented women working on a wide range of exciting aspects including:

  • Soojeong Kim, Head of Content Planning
  • Jihae Joung, Head of Service Operation
  • Eunyoung Lee, Product Lead
  • Ajin Ko, Graphic Design Lead
  • Ji Hyun Jung, Product Design Lead
  • Sun Young Park, HR Lead
  • Mina Lee, Lead Project Manager

Creating a video with K-pop girl group, ITZY

Demonstrating how the movement of avatars is choreographed and developed, ZEPETO collaborated with South Korean girl group ITZY to create a music video. Formed by JYP Entertainment, K-pop group ITZY consists of members:

  • Yeji (예지)
  • Lia (리아)
  • Ryujin (류진)
  • Chaeryeong (채령)
  • Yuna (유나)

Watch how the MV was made in collaboration with ZEPETO and ITZY.


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