Fabulous news! LinkedIn sponsors UEFA Women’s EURO 2022
2022 sees LinkedIn announce two major strategic projects designed to further its commitment to ‘make work work for women’.
LinkedIn, the world’s largest professional network is supporting UEFA Women’s EURO 2022 in addition to their International Women’s Day partnership – to focus on the issues women face at work, while sparking conversations on the platform to help drive change and break biases.
Spotlight stories from female trailblazers
As a national sponsor of the UEFA Women’s EURO 2022, LinkedIn will spotlight stories from the game’s female trailblazers who have supported one another on their path to professional success, and drive content around women’s empowerment, leadership, wellbeing and diversity.
Kicking off in the summer, LinkedIn's collaboration with UEFA and the FA sees them support what is due to be the biggest European women’s sporting event in history.
A global stage to showcase female talent
Hosted in England, the tournament will provide a global stage to showcase female talent who have supported one another to achieve professional success, and an opportunity to inspire everyone with their stories to make the world of work fairer for all.
The activations will demonstrate how LinkedIn and its community can support other women achieve their goals, whatever their profession or industry.
Championing a gender equal world
Ngaire Moyes, Vice President, Communications and Brand, International at LinkedIn said: “At LinkedIn we’re championing a gender equal world that’s diverse and inclusive - and it’s a privilege to support two organisations that actively share and celebrate these values. UEFA Women’s EURO 2022 is set to be a landmark event that will provide professional female footballers with a platform to showcase their remarkable talent and achievements – inspiring others to do the same."
"And our partnership with International Women’s Day will engage LinkedIn’s community of over 810 million members to share experiences that will help make the workplace fairer for women. Last year we saw record levels of engagement from members and companies around International Women’s Day, and know how powerful our collective voice can be in making change happen.”
A record-breaking tournament that further grows the women’s game
Guy-Laurent Epstein, Director of Marketing at UEFA, said: “We are delighted to have LinkedIn join us as a national sponsor of UEFA Women's EURO 2022. The addition of this major brand further enhances what is already an extremely strong roster of commercial sponsors associated with the competition."
"This collaboration offers significant opportunities to further promote the competition through their platform and bring it to new audiences. We look forward to working together on what is set to be a record-breaking tournament that further grows the women’s game.”
Join the conversation with a global community discussing women's sport on LinkedIn.