Breezeline supports the call to #BreakTheBias across the community

February 28, 2022

Cable operator Breezeline (formerly Atlantic Broadband) is committed to raising awareness of key issues across the community in the fight for gender equality.

To mark International Women's Day, Breezeline is airing an impactful Public Service Announcement to inspire its audience.

Watch it here.

Breezeline is also featuring a full week of programming for all colleagues, including workshops on gender bias and more.

Additionally, the Cogeco Women’s Network (CWN) – a Breezeline internal organization – works specifically to support women and their careers.

The CWN helps women build connections with Breezeline featuring their work in internal newsletters and on the company's internal intranet, with the aim to promote and support women’s advancement by providing opportunities for professional development and networking, supporting external visibility and social involvement and enabling gender diversity as a whole.

Impressive female leadership

A strong advocate for women’s empowerment, 40% of Breezeline’s leadership board is women - a positive statistic indeed!

Committed to advancing women in leadership roles, Breezeline's Leslie Brown is Senior Vice President and General Counsel. Meanwhile, Heather M. Camerano holds the position of Head of Human Resources, Heather McCallion is Vice President, Product and Programming, and Julie Sullivan is Vice President Marketing.

Forging inclusive marketing campaigns

Breezeline, the US operations of parent company Cogeco Communications, is celebrated for its work on breaking gender bias, having been included in Ad Club’s Equity Project Honor Roll. The company was acknowledged for its inclusive marketing campaign named, Voices for Understanding.

The campaign features 30-second public service announcements from non-profit groups that are devoted to promoting unity and understanding around issues of peace, justice, equality and inclusion.

Those featured in the Voices for Understanding campaign include The King Centre, which prepares global citizens to create a more just, humane and peaceful world using Dr. Martin Luther King Jr’s nonviolent philosophy and methodology, as well as the Ad Council’s Love Has No Labels. This promotes diversity, equity and inclusion of all people across race, religion, gender, sexual orientation, age and ability.

Twelve spots have been created and aired on Breezeline channel lineups, with an airtime value of more than US$4 million since the campaign began in 2020.

Watch further Breezline community advocacy messaging

Breezeline has supported, Belonging Begins with Us, a campaign of the Ad Council designed to foster a more welcoming nation where everyone - regardless of background - feels they belong.

Each of us has the power to welcome others into our communities.

Visit BelongingBeginsWithUs.org to read real stories of welcoming and belonging from across the country and find ways to get involved in your own community.