#BreakTheBias design by Alba García-Castrillo
Many IWD featured women creatives get approached for commissioned work
March 17, 2022
Annually for International Women's Day, one of the missions is to celebrate the work of women creatives and elevate visibility for commercial projects and commissions.
Via the International Women's Day (IWD) website and social media feeds, the work of women creatives is constantly featured and promoted.
This elevated visibility often leads to the women creatives being approached for approved further use of their work, and ultimately commissioned projects.
An example of this is Alba García-Castrillo who designed a fabulous IWD #BreaktheBias themed piece that was featured on the IWD social media feeds. Soon after Alba was swiftly approached by the Head of Content for the Asia Pacific region for Cision, a leading global provider of software that empowers marketing communications professionals to identify key influencers, craft and distribute strategic content, and measure meaningful impact.
Cision sought to feature Alba's #BreakTheBias design in one of their Chinese blog posts and English blog posts and a press release for International Women's Day that provided corporate communication tips for how to #BreakTheBias in PR and Comms. Her work would be seen by tens of thousands of subscribers. Alba agreed, and her work was proudly featured by Cision.
Have you received further opportunities?
Has your work been featured or have you received a commissioned project as direct result from being promoted via IWD? We'd love to feature more women creatives who have benefited from their International Women's Day work and exposure. Reach out and make contact to be featured.
Meet Alba García-Castrillo
Alba García-Castrillo has a never ending thirst and deep love for design, calligraphy and lettering.
Starting her educational journey at Miami Ad School in the USA, Alba gathered years of experience working for international agencies around the world to become a senior art director.
Today, she offers her experience, together with her for effective, beautiful design, as a freelance Art director/ calligrapher.
Alba's passion is for letters, and in her free time she has devoted her studies towards learning the art of calligraphy.
Not happy with only this, she explored further arts involving lettering, like sign painting a beautiful and skillful art of making signs by hand.
Alba says she has studied with great teachers over past years to be able to become truly great at what she loves doing. "I love a hand-crafted approach to projects and desire for meaningful collaboration," she says. "Passionate about all hand-made I’m committed to always offer illustrated and lettered design."
Alba's services range from logos and brand identity design, custom illustration for merchandise, web design with WordPress Divi, to mural painting.
