The Accelerate Action theme speaks to the journey of Anastasia Beverly Hills CEO, Anastasia Soare
As a woman-founded company, admiration and respect for women is woven into everything Anastasia Beverly Hills does. Through its company and communities, Anastasia Beverly Hills uplifts women everywhere, sparks moments of joy, and shares opportunities.
Founder and CEO of Anastasia Beverly Hills, and often referred to as the 'Eyebrow Queen,' Anastasia Soare is a Romanian-American businesswoman. Her company aspires to empower women every day through uplifting beauty routines, and through sharing the entrepreneurial legacy of its founder.
Marking International Women's Day (IWD), Anastasia explained how her own career journey aligns with the Accelerate Action theme, and shared an empowering message for all women chasing their dreams.
Championing women supporting women
“When I was getting started in the beauty industry, I was in a position where I relied on other women's support. My clients stood by me, sharing my business through word of mouth, and I cherish those relationships - some of them decades-long. I owe everything to the strong, vibrant community of women I met along the way, and I realized that's what I wanted to do for the rest of my life - support other incredible women in return. I think most of us here are aware of the special power a community of support can radiate. So, I invite you to turn all your energy towards supporting other women," said Anastasia Soare.
Encouraging women to chase their dreams
"When I came to America with nothing but a dream, I had no idea where it would lead. I built Anastasia Beverly Hills on passion, hard work and the belief that every woman deserves to feel confident and empowered. This year's International Women's Day theme Accelerate Action speaks to my journey and to all of you chasing your dreams. It's a reminder to take bold steps, lift each other up and push for change together. We can create a world where every woman's potential knows no limits. Let's take action," encouraged Anastasia.
Inspired by the strength and power of women
Anastasia Beverly Hills took further action on International Women's Day by launching limited-edition cosmetics bundles inspired by the strength, resilience and power of women.
Creating a groundbreaking and innovative brand
You don’t get to be one of the fastest-growing, global beauty brands by accident. Enter the industry’s biggest disruptor — Anastasia Soare - the creative force behind Anastasia Beverly Hills.
Anastasia’s groundbreaking Golden Ratio® method creates the illusion of facial symmetry, balance and proportion, the secret to what makes us see a face as beautiful.
Anastasia’s brows have featured on the world’s most famous faces like the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham, and Michelle Obama.
Every product CEO & Brand Founder Anastasia Soare creates is made with extreme purpose, detail, and design to give her customers gorgeous, pro-level results without being a pro. Every formula, every shade, and every tool is powerful enough to be used by a master artist, yet effortless enough to be used by a beginner.
With 25 years of innovation and experience, it's no surprise Anastasia has consistently disrupted the industry and re-defined prestige makeup.
Anastasia built a billion-dollar brand and disrupted the beauty industry
Catch this 'must-read' article covering the successful rise of Anastaisia - Jennifer Lopez's Pro Anastasia Soare Shares Her Journey from Brow Artist to Billionaire Businesswoman
And don't miss this fabulous video featuring an indepth and inspiring discussion between Anastasia and Nancy Twine, who mind you is also a hugely impressive icon due to her success as a former VP at Goldman Sachs and the visionary behind Briogeo Hair Care. Nina is one of the few Black CEOs and businesswomen to have successfully launched and scaled a global business, raised over $20M of Private Equity Funding, and sold her company in a strategic M&A process - all before the age of 40.
And, further good news! LEAP, an imprint of Bonnier Books UK, has acquired Raising Brows: My Story of Building a Billion Dollar Beauty Empire by Anastasia Soare with publication scheduled for 28th October 2025 in hardback, eBook and audio. Bonnier Books themselves on IWD 2025 said: "As we join the collective call to Accelerate Action, our teams from across the business have shared their book recommendations - both from our shelves and further afield..." - get the list here.
The publisher’s description of the memoir reads: “Anastasia Soare, an aesthetician and single mother with no connections, risked her life escaping communist Romania to come to America. Raising Brows is a powerful business memoir, telling the remarkable story of how Anastasia built a billion-dollar brand and disrupted the beauty industry by applying her art school training on the ’golden ratio’ of beauty to eyebrows. She pioneered new makeup products and built a glittering roster of clients like Michelle Obama, Jennifer Lopez, Kim Kardashian and Cindy Crawford. In this powerful memoir, she shares her extraordinary journey, ignoring the landlords and bank managers who laughed when she tried to open a salon focusing on eyebrows. Anastasia’s story serves as a powerful reminder that you can do anything you put your mind to, so long as you are passionate and determined.”
Anastasia said: “I believe that our experiences shape us and by sharing these stories we can create a positive impact on others. In Raising Brows, I delve deep into the ups and downs, challenges and triumphs, and the invaluable lessons I have learned along the way. It’s a book about mindset and turning passion into action. Through resilience, determination and unwavering belief in my vision, I transformed an idea into a thriving business.”
Anastasia’s story is certainly inspirational. From immigrating to the US without speaking English to identifying market gaps and building a billion-dollar empire, her journey is filled with incredible lessons and is a must-read for anyone aspiring to reach their highest potential. Get your copy!
