Puteri Sofia Amirnuddin

CIRI Chief Project Officer, programme director and senior Law lecturer

Puteri Sofia Amirnuddin currently serves as Chief Project Officer for Centre of Industrial Revolution and Innovation (CIRI), Senior Law Lecturer and Programme Director for Master of Laws programmes at Taylor’s University. Throughout her 8-year stint as a law lecturer, she has published 4 book chapters, 11 journal articles, made 11 paper presentations and conducted various seminars, workshops and presentations at conferences. Puteri Sofia Amirnuddin is also a professional trainer certified by Human Resource Development Fund (HRDF) Malaysia.

She also hold various positions such as Paper Reviewer for Education + Training|Emerald Insight, Paper Reviewer and Stream Coordinator for International Conference on Human Capital 2018, Paper Reviewer for Teaching and Learning Conference (TTLC) 2019. She also sits on the Editorial Board for International Journal for Management Research. She has variety of experiences holding positions as Deputy Chairperson and Conference Secretariat for ICFLP 2019 Conference, Committee Member of Paper and Publication Committee for TTLC 2020, Committee Member for QS Taskforce 2020, Stream Leader for International Conference on Human Capital in 2018, Principal Grant Holder, Academic Integrity Officer, Internal Auditor, External Examiner, Newsletter Editor-in-Chief,  Programme Leader for KDU-Oxford Brookes University (UK) programme, Panel Member for Full-Fee Scholarship for University of Tasmania (Australia), Committee Member of CRELDA journal, Content Creator for Marketing in Asia, Consultant for companies specializing in Artificial Intelligence.

Puteri Sofia Amirnuddin has also served as a Visiting Scholar at University of Reading and University of Leeds in 2020.

She has experienced presenting as a keynote speaker and panellist at 40 local and international conferences, webinars, summit and workshops.  She has also served as a moderator for local and international events. She has appeared in presentations alongside the former Chief Justice of Malaysia, Tan Sri Datuk Seri Panglima Richard Malanjum and also Court of Appeal Judge, YA Dato Lee Swee Seng.

She has also received numerous awards for revolutionising teaching and learning techniques to teach law. In 2017, she was awarded with Exemplary Meritorious Award Staff (EMAS) being the first law lecturer in Taylor’s Law School to be awarded with such award. In 2018, she was awarded with a Gold Award and Most Innovative Award from University of Malaya for redesigning the formative assessment for English Land Law.  In 2019, she was a recipient of Gold Award for teaching law using AR, NLP and also Gamification. In 2020, she again became a recipient of Exemplary Meritorious Award Staff (EMAS) from Taylor’s University. Her new teaching innovation has been shortlisted in the Top 12% of innovators around the globe for the Wharton-QS Reimagine Education Awards 2020, known as the “Oscars of Education”.

Puteri Sofia Amirnuddin was also awarded with "President's Award for Transformative Teaching and Learning” being the highest award conferred by the President of Taylor’s University. She is the pioneer in teaching law using AR and Gamification in Malaysia. She is active in sharing her insights, knowledge and experience with other educators around the world such as in United Kingdom, Germany, Singapore, Peru, India, Philippines, Indonesia and Malaysia. She has made a presentation on gamification to the academics from Public and Private Higher Education Institutions organized by Game Development Council of Malaysia and Ministry of Higher Education, Malaysia (Academic Excellence Division). In 2020, she was recognized as ‘MIA 70 Rising Personalities on LinkedIn in Malaysia in 2020’ by Marketing in Asia. In 2021, she was recognized as one of the women who are known to break barriers in their personal and professional endeavours.

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