Belinda Parmar OBE

CEO of The Empathy Business, and a diversity campaigner committed to transforming the world of work

Belinda is the CEO of The Empathy Business and her speech focuses on the power of language in breaking down bias at work.

Language is one of the most important tools we have in changing behaviour, yet the language we use at work is transactional, passive and biased.

Women are described as “emotional” or “aggressive” when men are described as “passionate” and “focused.” We overuse dehumanised words such as “stakeholders” and “assets” rather than bring honesty into our conversations

𝑰𝒏 𝒕𝒉𝒊𝒔 𝑰𝑾𝑫 𝒔𝒆𝒔𝒔𝒊𝒐𝒏, 𝑩𝒆𝒍𝒊𝒏𝒅𝒂 𝒘𝒊𝒍𝒍 𝒄𝒐𝒗𝒆𝒓:
- Why language is more important than ever in a hybrid world.
- How biases are reflected in language and how this is counter to an inclusive culture.
- What companies can do to measure and start to #BreaktheBias
- Her own experiences on #BreakingTheBias with Europe’s largest bank and helping the UK Government with their Covid communications.

𝑩𝒆𝒍𝒊𝒏𝒅𝒂’𝒔 𝒃𝒊𝒐
Belinda uses the science of empathy to change the way we lead at work. She is the creator of the Global Empathy Index. Published in the Harvard Business Review, this is the first index to measure empathy and inclusion at scale. She works alongside CEOs and leaders of large organisations, using the power of empathy to transform companies in a post-Covid world. Belinda changes company cultures in order to bring more agency to people’s lives, with a focus on belonging and diversity. Her clients include Barclays Bank, Centrica, Direct Energy, King, Lloyds and HSBC, as well as the UK and Estonian Governments.

𝑹𝒆𝒄𝒆𝒏𝒕 𝑨𝒘𝒂𝒓𝒅𝒔
- Top 20 Global Diversity Figures in public life in 2020 https://www.globaldiversitylist.org/public-life
- Top 20 Diversity Champions in 2021 https://www.globaldiversitylist.org/diversity-champions
- Woman of the Year, Shortlist, 2022 https://www.bonhillevents.com/EN/WITAwardsUK2022/shortlist

To book Belinda, 𝒄𝒐𝒏𝒕𝒂𝒄𝒕 caroline@theempathybusiness.com.

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