Jennifer Willey

Solving gender equity by tackling both sides of the equation and building 'Modern Male Leaders' and advancing women at work

Jennifer Willey is Founder and CEO of Wet Cement - a company that helps unlock fearlessness to drive inclusivity, modern leadership and growth.  

Jennifer shifts mindsets and behaviors through proprietary insights uncovered through original research with behavioral scientists on the barriers holding back women and men from achieving their professional potential, combined with inspirational stories of her unique career journey.  

Jenn shares her lessons learned to inspire and provide actionable strategies for her audiences.  Her career started at the age of eight as a child actor. She became certified as one of the nation's youngest Fitness Professionals, graduated to TV news anchor by 21, and then spent the next two decades leading sales, strategy and marketing at innovative tech and media companies like Yahoo, AOL and WebMD.  Now as an entrepreneur, she’s built a new kind of mission-driven business empowering others to achieve their potential by developing the ‘Fearless Fundamentals’—Confidence, Communication, Connections, Control, and Courage.  Jenn is proud to be one of only 50 U.S. CEOs leading a Disability-Owned and Woman-Owned certified business. Jenn was chosen as the first-ever 'Driver of Diversity' by Captivate, a program celebrating innovators advancing diversity, equity and inclusion around the world.  

Her wealth of experience on-air, on stage, and in the corporate world as a C-Suite executive ensures she will own the room with a memorable keynote that delivers actionable "ah-ha" moments. As a certified eSpeakers Virtual Presenter, she leverages cutting-edge interactive tools to motivate, engage and educate.  In addition, her online distance learning program for women, Career Excel, is currently helping women advance their careers globally.

Fueled by purpose and her own professional experience, Jennifer is committed to advancing inclusivity and gender equity. She created Wet Cement's gender equality practice, Advance Women at Work™ to design empowerment programs for women and modern leadership training for male executives in the U.S., UK, and Japan. Jennifer is the first-ever Innovation and Inclusivity Advisor to Comexposium Japan and is the Gender Equality Advisor and Subject-Matter Expert for the Digital Place-Based Ad Association (DPAA) and co-creator of its Women's Leadership Initiative, WE.DOOH.  Her volunteer efforts are aligned with this mission—she contributes 1% of Wet Cement's profits and 1% of company time to supporting the non-profit WorkingforWomen.org.

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