Diana Parkes BSc MBPsS

Take back control to thrive. Five proven strategies for women's career fulfilment

The reality is that progress for women has stalled in recent year, and regression is now likely as leaders will use the 'permission' granted by US super-corporates that we see stepping away from EDI.

However, it's also true that most employers have never really been onboard with gender equity. There has been scant evidence of strategic commitment, beyond fine words on website and in company reports.

And we must deal with the evidence from the field of psychology, that people will always be driven to sustain an inequality from which they benefit.

So, how do we #AccelerateAction given this context?

We need to share the strategies that have been proven to work for women from across the majority of workplaces. Not extraordinary entrepreneurs - normal women, dealing with the range of demands on their lives and energy, and who deserve to have a fulfilling working life, with the recognition, opportunities, support and rewards they deserve.

The great news is that Finding these strategies was the mission Diana set out on 15 years ago.

Through in-depth interviews with 45 winning-women from around the English-speaking world she succeeded in identifying 19 strategic enablers of women's success.
Diana has been sharing these with women ever since, via her book (Understand: Dare: Thrive. How to have your best career, from today) our Women’s Sat Nav to Success programmes as well as 121 mentoring.

So, for this year's IWD talk, Diana will share 5 of the most powerful of these strategies to accelerate women’s progress to success and fulfilment.

The strategies include:
- Define what success really means to you.
- Evaluate your workplace culture's fit with your values.
- Develop deep inner belief in your worth and potential - call it confidence, if you want.
- Gain resilience to keep moving towards your gaols even, when you’re knocked back, or undervalued.
- Self-promote with comfort and integrity, to secure the work that means you’re thriving.

Diana Parkes is a leading authority on women in the world of work, the challenges they face, the reasons for these challenges and the most potent and practical solutions.

Diana's reputation is built on 20 years delivering exceptional commercial performance in front-line and senior management positions in global organisations such as Mars, Coca-Cola, Carlsberg, and Glendinning Management Consultants.

Diana is a single mum, a psychologist, author, speaker, mentor and social entrepreneur.

As Founder of The Women’s Sat Nav to Success (www.womenssatnav.co.uk) she has led pioneering research programmes to identify the strategic enablers of women's success, and provided quantified insights to compel organisations to drive transformational action. Diana has also led programmes, workshops and 1-2-1s for thousands of women and organisations seeking enduring positive change.

Diana’s book, 'Understand: Dare: Thrive: How to have your best career, from today' (2nd Edition) is published by Ariadne’s Gold Publishing, and has gained stunning reviews, but more importantly, it's led readers to the experiences and outcomes they deserve.

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