Cassandra McClure

Crusader for Clean and Green Beauty

As an internationally recognized, multi award-winning makeup artist, entrepreneur and podcaster as seen in Forbes, Cassandra's work has been featured in publications, on celebrities and on T.V.

With over 10 years spent in the industry as an elite destination artist and educator Cassandra developed an in-depth knowledge of complexions, bone structure, color utilization, product formulations, and ingredients. She is now widely recognized for being a passionate clean beauty advocate and sought out for her role in the niche space.

Cassandra moved to Palo Alto in 2017 where she continues to lead over 250 female entrepreneurs. She co-founded the as the beauty director where she educated the community on the detrimental environmental impacts of the cosmetic industry.

In November 2018 after being diagnosed with psoriasis, allergies and vision loss, Cassandra joined Beautycounter and launched the Clean Beauty Podcast to raise awareness about the dangerous ingredients that triggered her allergies, have been linked to cancer and are still allowed in home and personal care products. Cassandra’s mission is to continue fighting ‘until all Beauty is clean beauty’.

In 2019 Cassandra launched her first patent-pending product, Lash Binder™. A tool and method that makes strip eyelash application the quickest, easiest and safest in the world. Cassandra partnered Lash Binder™ with the Chemo Companion Program so each time a tool is sold, one is given to a woman with cancer who lost her eyelashes to chemotherapy treatment.

In February 2020 Cassandra hosted the first-ever Clean Beauty Business Retreat in Carmel-By-The-Sea.

Cassandra is now focused on the next Clean Beauty event, Clean Beauty Con.

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