Adriana Segovia

Positive transformational leader with more than 2 decades of experience in travel leading high performing teams. Mentor in Positive Psychology applied in organizations.

Adriana is a professional in Business Administration with more than 20 years of experience in Hospitality & Lodging, Revenue, Online Travel Sales, e-Commerce, marketing and Project Management. She is the Director of Market Management - Mexico Country Manager for Expedia Group.

Expedia Group is a travel-tech company and one the of the largest online travel agency by bookings, offering services for lodging, air tickets, rental cars, cruises, in-destination, and advertising.

Before joining Expedia, Group served as General Manager of Price Travel being part of the founding team and pioneers in online travel sales in Mexico in 2004. The last years Adriana has held several positions, managed multiple Markets in Latin America and Caribbean and has led high performing teams as Leader of people's leaders.

In 2017 Adriana promoted the formation of the Latin America chapter of WELL for its acronym “ Women at Expedia Learning and Leading ”

Adriana is an active Mentor in Organizational Development, Personal Brand, Positive Psychology and Mindfulness s a valuable tool to promote a more inclusive working environment in Mexican organizations.

Adriana has been invited to multiple speaking events for public and private organizations promoting Gender Equity in Mexico: SEDENA (Secretary of National Defense of Mexico), Heineken, Motorola Solutions Mexico, IPETH, Sanchez devanny Lawyers, etc.

Adriana serves as volunteer in "Orgullo Ciudadano, A.C.", a civil association for the elderly based in Cancun, Mexico.

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