IWD balance for better
© Photograph: Avel Shah / EyeEm

Looking for the IWD 2020 theme? Click here.

International Women's Day 2019 campaign theme:
#BalanceforBetter


The future is exciting. Let's build a gender-balanced world.

Everyone has a part to play - all the time, everywhere.

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence.

Balance drives a better working world. Let's all help create a #BalanceforBetter.

International Women's Day #BalanceforBetter
© Photograph: Jorge Oviedo / EyeEm

Year long activity and collaboration


The 2019 #BalanceforBetter campaign runs all year long. It doesn't end on International Women's Day.

The campaign theme provides a unified direction to guide and galvanize continuous collective action, with #BalanceforBetter activity reinforced and amplified all year.

International Women's Day #BalanceforBetter
© Photograph: Avel Shah / EyeEm

Let's build a gender-balanced world

Balance is not a women's issue, it's a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage ...

Gender balance is essential for economies and communities to thrive.

International Women's Day #BalanceforBetter
© Photograph: Jorge Oviedo / EyeEm

Collectively we can all play a part

Collective action and shared responsibility for driving a gender-balanced world is key. International Women's Day is a global day celebrating the social, economic, cultural and political achievements of women - while also marking a call to action for accelerating gender balance.

The first International Women's Day occurred in 1911, supported by over one million people. Today, IWD belongs to all groups collectively everywhere. IWD is not country, group or organization specific.

Gloria Steinem, world-renowned feminist, journalist and activist once explained "The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights."

International Women's Day #BalanceforBetter
© Photograph: Neo Baepi / EyeEm

Motivate others

So put your hands out and STRIKE THE #BalanceforBetter POSE and make International Women's Day YOUR day - and do what you can to truly make a positive difference for women everywhere.

International Women's Day #BalanceforBetter
© Photograph: Jorge Oviedo / EyeEm

Amplify via social media

Post your #IWD2019 message on social media with your "hands out" balance pose for a strong call-to-action for others to also help forge a #BalanceforBetter.

International Women's Day #BalanceforBetter
© Photograph: Jorge Oviedo / EyeEm

Take action

For International Women's Day 2019 and beyond, how will you #BalanceforBetter?

International Women's Day #BalanceforBetter
© Photograph: Jorge Oviedo / EyeEm

A special thanks

Thank you to the wonderful teams at our Collaboration Partner, EyeEm, and the talented photographers dedicated to portraying women in real and non-stereotyped ways, supporting the IWD 2019 #BalanceforBetter campaign theme.

Check out the IWD 2019 Image Collection and IWD 2019 Photo Competition.


#BalanceforBetter

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