How to plan a successful International Women's Day
Thanks for supporting International Women's Day (IWD) and celebrating the social, economic, cultural and political achievements of women. Run annually on March 8, the day also marks a call to action for accelerating gender parity.
Run your own #BalanceforBetter campaign
One of the most powerful ways you can influence how quickly gender balance is achieved is by championing your own #BalanceforBetter campaign within your community, network, organization or group. Each year an annual IWD campaign theme is celebrated and it continues all year long to unify direction and galvanize activity through providing a meaningful framework to connect and amplify action.
How to run International Women's Day
1. Identify your goals
What do you want to achieve? For example - awareness raising; challenging bias; influencing behavior; celebrating women's achievements; challenging stereotypes; launching initiatives; cause-related marketing; brand reinforcement; fundraising; lobbying; etc. What's your key message?
2. Identify your audience
Who do you want to reach? For example - communities; students; friends and family; employees; candidates; customers; general public; government; constituents; the media; etc.
3. Decide what you can do
What activity will you undertake? For example - run an event; launch a project or initiative; deliver female-focused activity; activate a marketing campaign; develop resources; conduct research; make a video; run social media posts; etc. Get inspiration from last year's IWD Best Practice winners.
4. Download the IWD selfie cards
Use the #BalanceforBetter selfie cards to engage colleagues and friends via social media amplification, with the hands out "balance" action to show your support, using #BalanceforBetter and #IWD2019
5. Download the IWD posters
Download the #BalanceforBetter posters and ask colleagues to think about what progressive actions they can take. Write them on the posters, or add yellow sticky notes, listing tangible ideas and commitments.
6. Order your IWD Event Packs
Get everything you need to successfully run your IWD activity, instantly creating an engaging and professional atmosphere. Great for social media and branding public spaces. Final orders closing soon.
7. Access the IWD Lean In resources
Acess the IWD Lean In tools and resources to host an International Women’s Day event at your organization and help challenge bias.
8. Download IWD education resources
If you're an educator, check out the IWD for Schools section. If you're a librarian, see the Library Displays section.
9. Request the IWD logo
Many groups and organizations worldwide use the IWD logo to align activity and demonstrate commitment. For example - at events; in presentations; on social media; general branding and awareness raising; in email signatures; CEO messaging; foyer exhibits; customer and supplier communications; lift well displays; canteen posters; etc.
10. Develop or watch IWD videos
Watch the purposeful IWD videos as discussion starters, or broadcast them at IWD events to educate, motivate, challenge and inspire audiences. Develop and submit your own videos for potential inclusion.
11. Search or publish IWD events
Participate in IWD events worldwide or promote your own. See the IWD 2019 Flagship Events.
12. Submit an IWD Infuencer statement
Chairpersons, CEOs and Executive Leadership Team Directors actively supporting women's advancement and helping to build a more gender-balanced world are invited to submit an IWD 2019 Infuencer Statement.
13. Enter the IWD Best Practice Competition
Get snapping with lots of great images and/or videos of your IWD activity - and get ready to submit a 1,000 word case study. Entries open April 1 and close May 31. See 2018 winners and categories.
14: Submit your #BalanceforBetter images
Submit images of your IWD and #BalanceforBetter activity, especially your IWD co-branded imagery, for potential inclusion on the IWD website.
15: Contribute your own resources
Developed useful resources to share? Send IWD resources to be considered for inclusion on the IWD website.
16: Keep checking back
Further information and resources will become available in the lead up to IWD, so please keep checking back regularly.
Be quick! Order your IWD 2019 Event Packs
Order your IWD 2019 Event Packs here as orders are closing soon.
About International Women's Day
IWD provides an important moment to showcase commitment to women's equality, launch new initiatives and action, celebrate women's achievements, raise awareness, highlight gender parity gains and more.
The day is celebrated and supported globally by industry, governments, educational institutions, community groups, professional associations, women's networks, charities and non-profit bodies, the media and more.
Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender-balanced world. From small powerful grassroots gatherings to large-scale conference and events - International Women's Day is celebrated everywhere. It's a big day for inspiration and change.
Read more about its herstory here.