Groups worldwide plan successful IWD activity

Thank you for supporting International Women's Day (IWD) and celebrating the social, economic, cultural and political achievements of women. Run annually on March 8, the day also marks a call to action for accelerating gender parity.

Running an IWD 2021 #ChooseToChallenge campaign

One of the most powerful ways groups help support International Women's Day is through championing their own #ChooseToChallenge campaign within their communities, networks, organizations and groups.

Each year the annual IWD campaign theme is celebrated, and continues all year long to unify direction and galvanize activity through providing a meaningful framework to connect and amplify action.

Groups run IWD activity using these steps

Guidance and free resources will continue to be added to support IWD 2021 #ChooseToChallenge activity, so please keep checking back. 

1. Identify your goals

What do you want to achieve and what's your key message?

For example, some groups tend to focus on:

  • celebrating women's achievements
  • awareness raising
  • challenging bias
  • influencing behavior
  • smashing stereotypes
  • launching initiatives
  • reinforcing commitment
  • cause-related marketing
  • brand elevation
  • fundraising
  • lobbying

2. Identify your audience

Who do you want to reach as the range of communities worldwide engaged by International Women's Day is significant?

For example, you may seek to reach and engage:

  • general public
  • specific communities
  • employees
  • candidates
  • students
  • friends and family
  • customers
  • industry
  • government and constituents
  • the media

3. Decide what you can do

What activity will you undertake?

For example you may be considering:

  • holding an event (digital or hybrid)
  • launching a project or initiative
  • delivering female-focused activity
  • activating a marketing campaign
  • developing resources
  • conducting research
  • making a video
  • running a social media campaign
  • speaking at a local school
  • collaborating with the media

Remember to get inspiration from previous IWD Best Practice organizations.

4. Prepare an IWD speech

Access useful facts and ideas to help craft an engaging IWD speech.

5. Download IWD selfie cards

Use the #ChooseToChallenge selfie cards to engage colleagues and friends via social media amplification.

6. Download IWD social cards

Access the #ChooseToChallenge social card templates to make your own IWD social cards to share across social media platforms like Instagram, Twitter, Facebook, LinkedIn and more.

Remember to: 

  • raise your hand assertively and strike the #ChooseToChallenge pose to show support
  • use #ChooseToChallenge and #IWD2021
  • post across social media
  • like, repost, comment other #ChooseToChallenge posts

7. Download IWD posters

Download the #ChooseToChallenge posters and collaborate through shared thinking.

Invite colleagues to:

  • think about and/or commit to progressive actions
  • write ideas and/or pledges on the posters (direct or by adding sticky notes)
  • generate a list of tangible ideas and commitments
  • collectively commit to #ChooseToChallenge

8. Access the IWD Lean In resources

Access the IWD Lean In tools and resources to host an International Women’s Day event for your organization and help challenge bias.

9. Secure an IWD speaker

Search the IWD Speaker Directory to secure an inspirational and engaging expert on a topic key to your agenda.

10. Make IWD 100% women-owned business supplied

Search the IWD Supplier Directory to source and support women-owned local businesses - from photographers and caterers to PR and more. 

11. Download IWD education resources

If you're an educator, parent or caregiver check out the IWD for Schools section. If you're a librarian, access the Library Displays section.

12. Develop or watch IWD videos

Watch the purposeful IWD videos as discussion starters, or broadcast them at IWD events to educate, motivate, challenge and inspire audiences. Develop and submit your own #ChooseToChallenge videos for potential inclusion.

13. Search or publish IWD events

Participate in IWD events worldwide, including IWD Flagship Events, or host and promote your own IWD event.

14. Help support the IWD missions

Learn about the IWD Missions and celebrate womens achievements, while working to change the game.

15. Request the IWD logo

Authorized groups and organizations worldwide use the IWD logo to align activity, show solidarity, and demonstrate commitment.

For example they co-brand:

  • on resource materials
  • on social media
  • at events
  • in presentations
  • for general branding and awareness raising
  • in email signatures
  • for CEO messaging
  • in foyer exhibits
  • in customer and supplier communications
  • in lift well displays
  • for canteen posters

16. Submit an IWD Influencer statement

Chairpersons, CEOs and Executive Leaders of formal entities who actively support women's advancement and help build a more inclusive world are invited to submit an IWD 2021 Influencer Statement.

In the meantime, get an idea from last year's examples here.

17. Submit your #ChooseToChallenge images

Submit images of your IWD-cobranded and #ChooseToChallenge activity for potential inclusion on the IWD website or promotion across IWD social media channels. Get some ideas from last year or see some user-generated #ChooseToChallenge images here.

18: Submit your IWD Best Practice

Get snapping with lots of great images and/or videos of your IWD activity - and get ready to submit a Best Practice case study. See the previous activity. 

19: Contribute your own resources

Developed useful resources to share? Send IWD resources or content to be considered for potential inclusion on the IWD website.

20. Become an IWD Partner or Supporter

Across the world a committed consortium of IWD Corporate Partners and Supporters who lead the way in gender action - along with Collaborators, Friends, Charities and Licensees - participate in a community of members who actively work to advance women and forge equality. Join them!  

About International Women's Day

IWD provides an important moment to showcase commitment to women's equality, launch new initiatives and action, celebrate women's achievements, raise awareness, highlight gender parity gains and more.

The day is celebrated and supported globally by industry, governments, educational institutions, community groups, professional associations, women's networks, charities and non-profit bodies, the media and more.

Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender equal world. From small powerful grassroots gatherings to large-scale conference and events - International Women's Day is celebrated everywhere. It's a big day for inspiration and change.

Read more about IWD's herstory here.

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