Groups worldwide plan successful IWD activity

Thank you for supporting International Women's Day (IWD) and celebrating the social, economic, cultural and political achievements of women. Run annually on March 8, the day also marks a call to action for accelerating gender parity.

Running an IWD 2020 #EachforEqual campaign

One of the most powerful ways groups help support International Women's Day is through championing their own #EachforEqual campaign within their communities, networks, organizations and groups.

Each year the annual IWD campaign theme is celebrated, and continues all year long to unify direction and galvanize activity through providing a meaningful framework to connect and amplify action.


Groups run IWD activity using these steps


1. Identify your goals

What do you want to achieve? For example - awareness raising; challenging bias; influencing behavior; celebrating women's achievements; challenging stereotypes; launching initiatives; cause-related marketing; brand reinforcement; fundraising; lobbying; etc. What's your key message?

2. Identify your audience

Who do you want to reach? For example - communities; students; friends and family; employees; candidates; customers; general public; government; constituents; the media; etc.

3. Decide what you can do

What activity will you undertake? For example - run an event; launch a project or initiative; deliver female-focused activity; activate a marketing campaign; develop resources; conduct research; make a video; run social media posts; etc. Get inspiration from the IWD Best Practice winners.

4. Order IWD Event Packs

Get everything you need to successfully run your IWD activity, instantly creating an engaging and professional atmosphere. Great for social media and branding public spaces.

5. Prepare an IWD speech

Get inspiration and facts for an engaging IWD speech to reinforce that an equal world is an enabled world.

6. Download the IWD selfie cards

Use the #EachforEqual selfie cards to engage colleagues and friends via social media amplification. Put your arms out and strike the #EachforEqual" pose to show your support using the hashtags #EachforEqual and #IWD2020

7. Dowload the IWD social cards

Access the #EachforEqual social card templates to make your own IWD social cards to share across social media platforms like Instagram, Twitter, Facebook, LinkedIn and more using the hashtags #EachforEqual and #IWD2020

8. Download the IWD posters

Download the #EachforEqual posters and ask colleagues to think about what progressive actions they can take. Write them on the posters, or add yellow sticky notes, listing tangible ideas and commitments.

9. Access the IWD Lean In resources

Access the IWD Lean In tools and resources to host an International Women’s Day event at your organization and help challenge bias.

10. Secure an IWD speaker

Search the IWD Speaker Directory to secure an inspirational and engaging expert on a topic  hey to your agenda.

11. Make IWD 100% women-owned business supplied

Search the IWD Supplier Directory to source and support women-owned local businesses - from photographers and caterers to PR and more. 

12. Download IWD education resources

If you're an educator, check out the IWD for Schools section. If you're a librarian, see the Library Displays section.

13. Develop or watch IWD videos

Watch the purposeful IWD #EachforEqual videos as discussion starters, or broadcast them at IWD events to educate, motivate, challenge and inspire audiences. Develop and submit your own #EachforEqual videos for potential inclusion.

14. Search or publish IWD events

Participate in IWD events worldwide, including IWD Flagship Events, or host and promote your own IWD event.

15. Help support the IWD missions

For IWD 2020 there are six key missions we are working on. Find out more about the areas where we are celebrating womens achievements, while working to change the game.

16. Tell women about entering the IWD competitions

From street artists worldwide to women rappers and typographers, check out and enter the IWD competitions. We are again running the IWD Photography Competition, that for its inaugural year last year saw over 51,200 entries.

17. Request the IWD logo

Many groups and organizations worldwide use the IWD logo to align activity and demonstrate commitment. For example - at events; in presentations; on social media; general branding and awareness raising; in email signatures; CEO messaging; foyer exhibits; customer and supplier communications; lift well displays; canteen posters; etc.

18. Submit an IWD Influencer statement

Chairpersons, CEOs and Executive Leadership Team Directors of formal entities who actively support women's advancement and help build a more gender equal world are invited to submit an IWD 2020 Influencer Statement. in the meantime, see last year's examples here.

19. Submit your #EachforEqual images

Submit images of your IWD and #EachforEqual activity, especially your IWD co-branded imagery, for potential inclusion on the IWD website or promotion via IWD social media channels. Get some ideas from last year.

20: Enter the IWD Best Practice Competition

Get snapping with lots of great images and/or videos of your IWD activity - and get ready to submit a Best Practice case study. See the previous winners. 

21: Contribute your own resources

Developed useful resources to share? Send IWD resources or content to be considered for potential inclusion on the IWD website.

22. Become an IWD Partner or Supporter

Across the world a committed consortium of IWD Corporate Partners and Supporters who lead the way in gender action - along with Collaborators, Friends, Charities and Licensees - participate in a community of members who actively work to advance women and forge equality. Join them!  

About International Women's Day

IWD provides an important moment to showcase commitment to women's equality, launch new initiatives and action, celebrate women's achievements, raise awareness, highlight gender parity gains and more.

The day is celebrated and supported globally by industry, governments, educational institutions, community groups, professional associations, women's networks, charities and non-profit bodies, the media and more.

Collectively every person and all groups can make a difference within their sphere of influence by taking concrete action to help build a more gender equal world. From small powerful grassroots gatherings to large-scale conference and events - International Women's Day is celebrated everywhere. It's a big day for inspiration and change.

Read more about IWD's herstory here.

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