Digital campaign helps Accelerate Action through elevating women-owned businesses

For a more equitable society, it's imperative to Accelerate Action for women-owned businesses.

Women's businesses can help boost the economy, close the gender wealth and income gap, and create job opportunities.

Women entrepreneurs also bring diverse perspectives to the table by accelerating innovation, progress, and creativity across different industries.

Buying their products, using their services, and increasing their visibility all helps Accelerate Action for women in business.

One organization playing a key part in helping to increase the visibility of women-led businesses is Aotearoa/New Zealand's largest Out of Home media company, oOh!media.

oOh!media is stepping up to Accelerate Action for women-led businesses with a nationwide digital campaign to help spread awareness of women entrepreneurs.

Celebrating innovation and success

More than 25 women-owned and led businesses across Aotearoa are showcased on oOh!'s nationwide Out of Home network to celebrate their innovation and success. 

Following the buzz of the IWD 2024 campaign, the 2025 initiative aligns with the Accelerate Action theme that boldly urges faster progress towards gender equality. 

General Manager of oOh! NZ Nick Vile comments on the importance of the campaign, saying: "It’s more than visibility - it’s action. Through our national platform, we’re giving women-led businesses a megaphone to showcase their powerful economic and social impact across Aotearoa. We're especially proud to be leveraging our regional networks this year, ensuring locally grown businesses from every corner of the country are represented.”

Featuring a diverse range of industries

The 2025 IWD Accelerate Action advertising campaign features a diverse range of industries, from retail and FMCG to fitness and creative companies. Businesses like Get Up To Skateboard (Taranaki), Abel Fragrance (Wellington), Untouched World (Canterbury), and Art + Body Creative Studio (Bay of Plenty), among others from eight regions, are spotlighted. For many of these businesses, the exposure can be a game-changer. 

Katarina Rajh, founder of Get Up To Skateboard, a skate school with a special girls’ programme in Taranaki, shared her excitement: "Being part of this campaign means everything for small businesses like mine. Visibility is key, and the support from oOh! opens doors to a whole new audience."

Abel Fragrance Founder and CEO, Frances Shoemack, echoes the impact: "As a business with global ambitions, visibility in our home market is incredibly valuable. This campaign celebrates women-led businesses of all sizes, and we’re proud to be part of a movement that champions action towards equality."

Driving value and meaningful conversations

This initiative is a powerful example of oOh!’s commitment to Making Public Spaces Better, driving value and meaningful conversations. 

With initiatives like its IWD 2025 Accelerate Action campaign, oOh! continues to pave the way for inclusivity, ensuring that women-led businesses across Aotearoa are seen, heard, and celebrated.

Many businesses are included in the campaign

Learn more about some of the businesses participating in the campaign.  

Abel Fragrance (Wellington)
A pioneer in sustainable luxury, Abel Fragrances creates 100% natural perfumes that are as kind to the planet as they are to the senses.
Learn more.

Art + Body Creative Studio (Bay of Plenty)
A hub for artistic expression, Art + Body Creative Studio offers custom tattoos, fine art, and creative workshops, fostering a vibrant and inclusive community.
Discover more.

Ash Muir Photography (Waikato)
Specialising in natural and emotive storytelling, Ash Muir captures stunning moments that reflect authenticity and connection.
Explore her work.

Blue Borage (Waikato, Auckland)
Championing regenerative farming and ethical beekeeping, Blue Borage offers courses, consulting services, and coaching packages to optimise your composting and property maintenance.
See their mission.

But First Dessert (Bay of Plenty)
Turning sweet dreams into reality, But First Dessert crafts artisanal treats that are as beautiful as they are delicious.
Indulge here.

Collecte (Northland)
A passionate team supporting NZ designers and makers, Collecte curates locally produced fashion, objects, and accessories. Now based in Whangārei, they are also home to the James Brown fashion studio.
Shop sustainably.

Core Club (Taranaki)
Empowering fitness through community, Core Club provides high-energy workouts designed to inspire and strengthen.
Join the movement.

Everyday Solitude (Auckland)
Dedicated to mindfulness and well-being, Everyday Solitude offers products and resources for those seeking peace in a busy world.
Find serenity.

Floreana (Canterbury)
Specialising in handcrafted stationery goods, Floreana offers unique pencil cases, greeting cards, and desk accessories, including Braille greeting cards made with a slate and stylus.
Explore their collection.

Forage & Bloom (Wellington)
Blending tradition and innovation, Forage & Bloom creates herbal teas that nourish and heal.
Sip with purpose.

Found Store (Waikato)
A carefully curated boutique, Found Store showcases a selection of stylish and ethical fashion, homeware, and gifts.
Discover unique finds.

Get Up to Skateboard (Taranaki):
 skateboarding school for girls ages 4+, encouraging confidence and inclusivity by teaching skills and building a supportive community.
Follow their journey.

Hydee (Auckland)
Founded by a passionate nutritionist, Hydee creates supplements designed to support active, healthy lifestyles. With a focus on quality ingredients and great taste, Hydee makes nutrition simple and enjoyable.
Fuel your body.

Iced Iced (Canterbury)
Created by two university students, Iced Iced is on a mission to keep the planet cool—one iced drink at a time! They offer reusable clear tumblers and funky ice cube trays, helping reduce waste while making every sip stylish.
Join the movement.

James Brown (Northland, Otago, Auckland)
This sustainable fashion label merges timeless design with ethical production, redefining conscious style.
See the collection.

Kate Mitchell Glass (Auckland)
Creating stunning hand-blown glass art, Kate Mitchell brings vibrant designs to life.
Admire the craftsmanship.

Liquid Lightning (Auckland)
Crafting nutrient-dense bone broths and cold-pressed juices, Liquid Lightning offers natural nourishment to support overall wellness.
Stay refreshed.

Manawa Māori (Wellington)
Making te reo Māori accessible, Manawa Māori offers courses and resources to support learners on their language journey.
Celebrate heritage.

Matcha Wednesdays (Bay of Plenty)
A matcha-focused business delivering high-quality blends for a mindful and health-conscious lifestyle.
Sip green.

Meet Vince (Northland)
Crafting plant-based mince from fresh New Zealand vegetables, Meet Vince offers a quick, nutritious, and delicious alternative to meat.
Shop smart.

Ōku (Waikato)
Blending native botanicals with wellness traditions, Ōku creates health products that support vitality and balance.
Experience nature’s power.

Sauce Magazine (Auckland)
A dynamic online publication spotlighting culture, food, and the creative industries in Aotearoa.
Get inspired.

Sculpt Reformer Pilates (Canterbury)
A premium Pilates studio focused on strength, flexibility, and mindful movement.
Move with purpose.

Soul Boul (Bay of Plenty, Waikato)
Bringing nourishing, delicious smoothie bowls to the community, Soul Boul makes healthy eating a delight.
Fuel your body.

The Green Collective (Tasman)
On a mission to reduce waste, The Green Collective offers innovative, eco-friendly products for everyday living.
Live sustainably.

UC Women in Business (Canterbury)
Empowering the next generation of female leaders, UC Women in Business fosters professional growth and networking.
Join the movement.

Untouched World (Canterbury)
A globally recognised sustainable fashion brand, Untouched World merges style with environmental responsibility.
Shop sustainably.

Trailblazing media company

oOh!media is a trailblazing media company transforming the Out of Home industry across Australia and New Zealand.

As specialists in advertising-funded public infrastructure, the company makes brands unmissable while enhancing public spaces through its network of over 4,000 street furniture and retail assets in New Zealand.