Tracey Follows

One of Forbes' Top 50 Female Futurists in the World, Founder & Futurist of Futuremade Ltd

Tracey Follows is a distinguished futurist recognised globally for her expertise in technology, society, and identity. She has earned a spot among Forbes' Top 50 Female Futurists in the World, highlighting her influence and authority in the field. As the Founder and Futurist of Futuremade, a strategic foresight and futures consultancy, she collaborates with leading global brands to identify emerging trends and prepare for future challenges. Tracey's extensive client list includes industry giants such as Snapchat, Coca-Cola, Google, and Virgin, demonstrating her ability to provide valuable insights and strategic guidance across various sectors.

Tracey's prominence extends beyond her consultancy work, as she is a frequent commentator on major media outlets including BBC Business Matters, Radio 4, and TimesRadio. Her thought leadership is regularly featured in prestigious publications like the Financial Times, the Guardian, and Forbes, where she has a dedicated contributor column. In addition to her media presence, she serves as a Visiting Professor of Digital Futures & Identity at Staffordshire University and lectures at the London Business School, sharing her knowledge and foresight with the next generation of leaders.

Her numerous accolades further underscore her impact and expertise. Recognised as an Adage 'Woman to Watch' in 2017 and a Women in Marketing Winner for Outstanding Contribution to Marketing in 2016, Tracey has also served as the Inaugural Creative Strategy Jury President at Cannes Lions in 2019. She is actively involved with several professional organisations, including the Association of Professional Futurists and the World Futures Studies Federation, and is a Fellow of the RSA. Tracey's contributions to the field are also captured in her bestselling book, "The Future of You," and through her award-winning podcast, which delves into technology's impact on personal identity.

Tracey's extensive experience and compelling insights make her a highly sought-after speaker for International Women's Day events and other prestigious forums. She has delivered keynote speeches at prominent venues such as the UN Headquarters, the Financial Times Tech Live, and the US State Department, engaging audiences with her vision of the future. Her ability to articulate complex concepts and inspire action ensures that she remains in high demand as a keynote speaker, particularly for events focused on innovation, technology, and the future of society.

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