Luisa Caro
Female-founded creative agency leader breaking the glass ceiling & sending the lift back down
With over 20 years of international experience in the marketing industry, Luisa is a dynamic force in events and brand experiences.
She joined Wonderland in 2012, quickly rising from New Business & Events Director to Commercial Director, before stepping into the role of Managing Director in 2018.
Her leadership has been instrumental in building Wonderland's reputation as a female-led and female-run company, rebuilding the agency post-COVID and navigating challenges with resilience while balancing life as a single mother.
Luisa is a passionate advocate for women’s career growth in the events and marketing industries.
Under her leadership, Wonderland has become a place where talent thrives, and ambition is nurtured.
She has personally mentored creatives who began as interns and are now leading international teams and shaping global campaigns.
She believes in breaking barriers, championing female leadership, and creating opportunities for women to step into senior roles in an industry that demands innovation and bold thinking.
With a hands-on, visionary approach, Luisa ensures that the Wonderland team continues to push creative boundaries while fostering an environment where women can thrive, lead, and inspire.
Her story of resilience, reinvention, and leadership makes her an engaging and empowering speaker—perfect for International Women’s Day events in London this year.
Luisa is available for panel discussions and mentorship sessions, offering invaluable insights on leading gender equality by example, female career growth, creative leadership, and the power of perseverance.
Book Luisa today to inspire the next generation of female leaders in events and marketing.
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