Book IWD Speaker: Zana Goic Petricevic

Leadership transformation expert, keynote speaker, best-selling author

Zana Goic Petricevic is a global leadership transformation expert, keynote speaker, coach and founder of Bold Leadership Culture, where she works with executives and leadership teams to navigate complexity, lead through uncertainty and drive meaningful transformation.

With nearly two decades of experience across corporate leadership, entrepreneurship, executive coaching and leadership development, Zana brings a rare blend of strategic insight and practical application. Her early career spans senior roles in communications, marketing and sales within the oil and gas and pharmaceutical industries, providing her with a strong foundation in business and organizational leadership.

Zana is the best-selling author of Bold Reinvented: Next Level Leading with Courage, Consciousness and Conviction, based on her proprietary SOUL Framework®, and Leading on the Edge: The Bold Art of Being More Irrational and Less Mediocre. Her work focuses on empowering leaders to think differently, take courageous action and create leadership cultures that thrive in fast-changing environments.

In today’s world of rapid disruption and constant change, Zana’s expertise helps organizations move beyond outdated leadership models. She equips leaders with the mindset, tools and confidence needed to lead boldly, foster innovation and build resilience at both individual and organizational levels.

She has partnered with a wide range of global organizations across industries, including technology, professional services, finance and healthcare, supporting leaders through transformation, growth and cultural change.

Zana is also a certified executive coach, coach trainer and mentor, and regularly facilitates leadership programmes for international audiences. She holds academic qualifications in languages and business and is deeply committed to human-centred leadership that balances performance, purpose and impact.

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